Blog

Notes on answering customers.

Short, practical write-ups from building the apps: what merchants actually ask, and what we would do about it on a real store.

Featured

How to add a store locator to Shopify without touching your theme

If you sell in physical shops as well as online, the question "where can I buy this near me?" arrives every week. Here is how to answer it on your storefront without a single Liquid edit.

20 August 20266 min read

Read the article

The product questions that quietly kill your conversion rate

Most abandoned carts are unanswered questions. Here are the question types that stop a Shopify purchase, and how to answer them on the product page itself.

6 August 20265 min read

Support operations

Complaint handling for small Shopify teams: a workable system

A complaint process a two- or three-person Shopify team can actually run: one intake, one owner, four states, and a weekly review that changes something.

23 July 20267 min read